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(Senior) Credit Card Business Manager (Product Management)

Bank Of China (Hong Kong) Limited

Details

Posted: 14-Aug-24

Location: Hong Kong,

Type: Full-time

Internal Number: 20906668

Responsibilities:

Participate in formulation, coordination and implementation of acquisition strategies and programs to grow the profitability of credit cardsPlan, develop, implement and evaluate promotion programs, system enhancement and business plans for set goals and business performances
Prepare product and procurement proposal for new product launch and product revamp
Lead and manage business operations, including but not limited to process rebate fulfilment, define marketing plan with business partners, and resolves customer complaints
Define strategies for product optimization, customer experience and sales promotions, execute and coordinating with both internal and external departments
Conduct market analysis in understanding customer behaviors and provide recommendations for follow-up actions
Manage and work closely with different sales channels to ensure progression to the assigned business targets
Propose new card products and marketing campaigns to increase market penetration
Ensure compliance with relevant regulatory requirements and internal policies
Manage program budget in an effective manner

Requirements:

Degree holder in Marketing or Business related disciplines
Minimum 3-5 years' experience in marketing / product or customer management function, preferably with credit card product experience
Strong business acumen with excellent project management and problem solving skills
Hands-on skills in PowerPoint and strong presentation skills
Customer focused with good communication and interpersonal skills
Able to work under pressure and tight deadline
Proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications

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